OSCAR WILDE Observes:
The publisher of a newspaper does not mind if the reader is not gullible enough to trust the content of the articles; nor is he upset if the reader is not gullible enough to judge the content of the editorials to be wise; however, he IS quite troubled if the reader is not gullible enough to believe the claims of the advertisers.
MARK TWAIN Remarks:
I disagree. The publisher is not upset at all, as long as the advertisers are gullible enough to believe his claim that the readers will believe theirs.